Leuven, Belgium / Boston, Mass., 11 January 2011 — Xenics, Europe’s leading developer and manufacturer of advanced infrared detectors and customized imaging solutions covering the LWIR to the visible realm, is broadening its market presence in North America. The newly founded Xenics USA, Inc., is set to intensify sales and application support for U.S. and Canadian customers. Xenics USA will be fully operational in January 2011. It is headed by Luc DeBrouckere, a well known industry expert with 35 years of managerial and technical experience in IR imaging.
After opening a sales and support office (sInfraRed Pte, Ltd.) in Singapore back in 2008, Xenics now takes the next step in substantially enlarging its footprint in advanced IR imaging equipment and customized IR imaging solutions on the world market. The newly founded Xenics USA, Inc., located near Boston, Mass., will be given the mission to increase and facilitate sales, as well as offer direct local support, to industrial and institutional customers throughout the U.S. and Canada.
Besides serving industrial customers Xenics USA is positioned to better penetrate the strategically important and rapidly growing market for security systems as well as the thriving institutional and OEM markets for governmental projects. In this realm, Xenics is prepared to meet a formidable local competition.
“Our American customers are specifically interested in the range of shortwave and long-wave cameras and advanced IR imaging systems that Xenics is able to offer”, says Luc DeBrouckere, CEO of Xenics USA. “We are pleased to serve them with our state-of-the-art infrared image capture and processing solutions for a variety of applications. It’s important to us to comply with our customers’ preference of receiving solid technical and application support through a U.S.-based entity.”
The product spectrum marketed and supported by Xenics USA, Inc., which is a 100 percent subsidiary of Leuven, Belgium, based Xenics nv, will include all products and solutions in the company’s broad-based product portfolio. Xenics USA, Inc. was incorporated in October 2010. The company will be fully operational in January 2011. Right now, technical support staff positions are filled and DeBrouckere has begun hiring technical talent in the U.S. for sales and support.
“North America is a very important strategic market for us,” says Xenics founder and CEO Bob Grietens, who is also President of Xenics USA. “Of course, we face tough competition. But Xenics is ready to tackle these challenges and to grow with new products and developments that need strong local support. I’m sure our U.S. subsidiary will give a definite boost to our worldwide market share.”
